My Portfolio

With over a decade of marketing experience as a Marketing Specialist, I consider myself a “Swiss Army Knife” with many tools I have collected in my toolbox which are described in further detail down below.

From using the Adobe Creative Suite to create content, to managing and leveraging several eCommerce platforms along with other systems like HubSpot and Wordpress, along with PIMs such as Plytix and Salsify, I have skills both in the creative and product data management realms.

And in an industry where trends and technologies are constantly evolving, I think of myself as a lifelong learner who is dedicated to problem solve.

Adobe Natural

I have been working with Adobe’s Creative Suite since high school (since 2008) so working in the industry standard Adobe Creative Suite comes easily to me. I consider myself to have expert skills across all the programs.

CRM and ERP systems

Quickbooks, NetSuite, and HubSpot are all systems I have experience with, most notably HubSpot. I can quickly learn any CRM and ERP system, as these often share common attributes and behaviors.

Overview

Open to AI

AI is not going to replace us, but it’s important to use it to assist our efforts as human beings so we can do value add work that brings us the most satisfaction. I have experience using Claude and ChatGPT among tools in Adobe that use AI to improve content.

Content is King

I enjoy making content that is both informative and entertaining. Whether it’s writing blog articles, creating A+ content, editing videos, or a multimedia project, I find enjoyment in creating unique content with that human touch.

eCommerce and Web Content

I have experience within Shopify, Magento, Miva, and more updating everything from product descriptions, uploading product data updates, inventory, and doing auditing between systems. I’m a quick study on how these systems work as well.

Analyzing that Data

Naturally with different systems, knowing Excel is important. Within Excel, I have experience with pivot tables and various formulas like VLOOKUP. And if I need something to work, I’ll find a solution to get the data to work for me efficiently.

Press releases from Bemidji State University
Internship at the Echo Journal in Pequot Lakes, MN (photography also done by myself)
Highlighted Blog Articles from Fireside Lodge Furniture Company and Wooded River (Made in Wordpress)
- Sewn in the USA

Writing

Fireside Lodge Furniture Company and Wooded River
- Fireside Lodge Furniture Corporate Overview Video
- Wooded River Corporate Overview Video
- Product Collection Videos (used to educate businesses on Fireside Lodge Furniture’s various collections)
- Product Highlight Videos (used to educate businesses on Fireside Lodge Furniture’s various products)

Video Editing

Mann Lake Beekeeping Supplies
- Bee Installation - Mann Lake Blog
- Video for social media
  - Happy Friday!

Examples of Successful Campaigns

Fireside Lodge Toolbox

Successfully added various content to assist customers in the form of videos, PDFs, and more. Videos and a majority of the content were created by myself personally using the Adobe Creative Suite.
Customers benefited from the content and sales staff reported higher engagement rates with customers with better satisfaction and less time answering questions thanks to the content provided.

Wooded River Toolbox

Sister company to Fireside Lodge, Wooded River also benefited from this content also created by yours truly. Customers reported liking the content, as it was easier to train their staff and customers on the services and products provided.

Lonesome Cottage Tent Sale

I successfully managed a full campaign for Lonesome Cottage’s Tent Sale for the last 2 years where I coordinated print advertising, radio advertising, Facebook ad advertising, email marketing, and more. Sales exceeded over $100,000 in only a few days with spectacular ROI.